Below is an overview of the company I established in 2003 and sold in 2008 - UPM Group USA
A Unique Publication
Executive Decision®is unlike any other business publication.Why? Because it offers advertisers the opportunity to be “Thought Leaders” through a series of high-profile podiums all designed to create or enhance their stature as business thought-leaders.Within-depth corporate profiles, our unique Thought Leader Roundtables, and the analysis of executive decisions, this magazine helps Chairmen, CEO’s, Presidents and other senior level executives make better decisions on strategies, technology, marketing, finance, & commercial real estate.Our editorial team covers the evolution of business practices in an ever-changing world by analyzing the innovative tactics, critical information technology and proven techniques needed to build a more effective organization.We focus on real-life situations and practical solutions, not hypothetical conjecture.What was behind the decision-making process?What were the results and consequences of such choices?Who were the players?And how can you benefit from these decisions?
Inform yourselfØEmpower your staffØExecute with confidence.
Click on the images below to see interactive samples of the publications
Golf Alliance
In the fall of 2006 UPM Group USA formed a joint venture alliance with Intraclub, Inc to provide advertising sales support to capitalize on the 936,000, and growing, USGA Handicap rated golfers we have access to across the USA. UPM now offers web site access across numerous sites achieving over 16 Million Unique page views per year.
Latino Marketing USA
Following our acquisition in 2006 of one of the fastest growing Latino web sites, we are now able to offer access to one of the largest consumer groups in the country. Latinos accounted for 1 out of 2 new registered citizens in the USA in 2005. Our Latino website is currently independently rated within the top 1% in the world, according to the unbiased web monitor alexa.com.
Through Golf Affinity Marketing we have exclusive access to over 936,000 golfers who have official USGA sanctioned handicaps, who are avid participants and active followers of this sport. In addition, with over 303,000 opted-in email newsletters that are exclusive to UPM group, we are able to deliver an audience unavailable through any other medium.
Through Latino Marketing USA, we are able to offer access to one of the fastest growing audiences in the country. Latinos in the USA will have an estimated buying power of $1 Trillion by 2010. In 2006 alone, $45 Billion was transacted through financial institutions, transferring this cash throughout 21 hispanic countries. Our Latino web product is listed within the top 1% of web sites in the world.