Aug 2009 – Present The Chief Executive GroupGreenwich, CT - Vice President Sales, Operations & Marketing, Business Development for B2B & Luxury Consumer In August 2009, I joined the Chief Executive Group as Vice President to help turn around a 33 year-old publication recently purchased out of bankruptcy, by a private equity company. In the first yearI personally generated bookings for 2010 of almost 200% of their 2009 revenues with 80% of these revenues coming from new clients and clients who had not advertised with this group in a number of years. These bookings also represented more than the revenues of the rest of the team combined.
ØPromoted to Vice President & Associate Publisher within 7 months
Ø2011 revenues are on target to increase by over 150%
ØLaunched unique industry e-newsletter to the advertiser base
ØInitiated and closed a unique distribution agreement onboard the largest private jet fleet
10/2003 – 12/2008 United Publishing & Media, Greenwich, CT Founder, Publisher, Executive Decision Magazine President, Publisher, Executive Living - A Supplement to Directorship Magazine
A print and online media company publishing business and lifestyle publications and related websites aimed at the C-suite reader and high net-worth individuals. As founder of this company I was responsible for all aspects of building and running the business. I was personally responsible for over 50% of the revenue generation over the last 4 years and winning new business from market leaders such as Pitney Bowes, Xerox and Symantec, plus lifestyle advertisers such as Bentley Automobiles, Ritz-Carlton, Sony, Marquis Jet, Cessna and more.
Directed the rebuild of the Web site, launched an e-newsletter achieving almost 50% opt-in from the readership in 4 weeks, increasing B2B and B2C lead generation and Web ad sales by over 900% over the previous year. Launched Golf Affinity Marketing in 2007, aimed at high net-worth golfers delivering 300,000+ opted-in email messages per week, providing a niche market to luxury B2C clients. Also in 2007, we acquired the web site Latinyork.com, establishing Latino Marketing USA, aimed at the lower income Hispanic market. This site delivered over 420,000 unique visitors per month. In July 2008 I successfully negotiated the acquisition of Executive Decision magazine by Newsmarkets, LLC, publishers of Directorship magazine and Global Proxy Watch. I remained with Newsmarkets through the end of 2008 to facilitate a smooth transition. I am highly driven and self-motivated, with the ability to build internal and external relationships. In my roles I have been the driver in company standards, processes and disciplines to build a structured environment conducive to planned success.
Key Achievements
ØGrew revenue by 268% in first 3 years
ØEBITDA growth of 142% for FY 2007
ØFull Business Operations and P & L Responsibility
ØDirected and oversaw business start-up and growth
ØDirected and oversaw Web site re-launch in 2008
3/2002 – 9/2003 VNU, New York, NYPublisher,Commercial Property News Magazine. 22 issues annually + 8 annual supplements, 12 industry conferences plus web development. As the publisher of Commercial Property News, a national commercial real estate magazine publishing 22 issues, 8 annual supplements and 12 industry conferences I was responsible for the P&L of the business unit, strategic alliances, staffing, training, goal setting and business growth. I managed a team that was comprised of editorial, marketing, circulation, design, sales and account management individuals ensuring that client’s goal assignments were exceeded and that the team hits sales targets and met growth objectives, while also keeping a firm control on each department’s costs. Key Achievements
ØRe-designed internally at zero cost and re-positioned the publication
ØCut costs by over $540,000
ØGrew market share by 7% in first 12 months
ØTurned the free Web site into a profitable subscription-only model
9/1999 – 3/2002 Reed Business Information, New York, NY Publisher,Grid Magazine Grid magazine was a national commercial real estate magazine, which I launched for Reed, in a market dominated by 2 flagship publications. I grew the publication to a national level, won 6 Eddie, Ozzie and Neal Awards. I took 36% of the national market share, 46% of the NYC market share and doubled revenues within 2 years. I was responsible for the magazines growth strategies, budgeting, and P&L management. Managed staff to work collaboratively with marketing, design, circulation and clients on many levels to assure appropriate goals and objectives were met and provided valuable contributions to the development of new revenue streams and gave constructive feedback on a monthly and quarterly basis to the relevant departments to create an environment that encouraged open communication, feedback, learning and continuous improvement among internal colleagues and client partners
ØEstablished industry recognition and BPA certification
ØGrew market share from zero to 36% and ultimately decimated the competition
ØWon 6 business awards in a 12 month period
ØInitiated and completed the business plans, design and launch of the online version
12/1991 - 7/1999 Reed Business Information, Manchester, England
Regional Advertisement Manager, The Estates Gazette Estates Gazette is a commercial real estate magazine, the flagship publication for Reed UK and the number one magazine in its field. I identified and initiated the opening and operation of 2 regional offices in the UK. I ran these offices for 8 years until I relocated to their NYC office in 1999. I was responsible for sales, hiring and workforce supervision, strategic alliances, market analysis, targeting and budgeting. I was responsible for setting the short and long term sales growth strategies and identifying market trends and industry direction. I built and managed the sales teams while also developing my own client database ensuring personal and team target revenues were consistently exceeded.
Key Achievements
ØGrew division annual revenues by 237%
ØPersonal sales growth of 250%
ØRegional market share growth from 27% to 60%
ØNational market share growth from 50% to 70%
4/1987 – 12/1991 The Builder Group, London & Manchester, England Group Head, Property Week. National Classified Advertisement Manager, Property Week. National Advertisement Manager, CQS Magazine
Responsibilities:
Recruitment of the regional sales team, growth of revenue and market share. Realignment of revenue targets at the national level and implementation of the commission structure to aggressively take market share from the industry leader. Development of contacts across all disciplines of the related industries, governing bodies, industry affiliations and advertising agencies.
Key Achievements
ØEstablished a new regional office for one of the UK’s leading business to business real estate publications.
ØRecruited a solid sales team and produced a first year result of 125% of budget.
ØPromoted and relocated to head office (London) to run national sales.
ØWithin 6 months, grew market share from 32% to 48%, taking the share from the market leader (Estates Gazette).
ØPromoted to National Advertisement Manager for a sister publication (CQS). Ran both publications in parallel for three months. Took the publication from a loss to profit within the first year.
